City of Perth | Thursday Like we Friday

The City of Perth had seen a huge drop in revenue and traffic. People spent their Thursday late nights in the ‘burbs. To bring people, and life, back to City venues we had to change Thursday’s reputation. We started with a call-to-arms and ended up with a Perth-wide movement to start the weekend a day early.

PADC SILVER INTEGRATED 
PADC DESIGN

Television, Online, Press, Outdoor, Digital, Social, Radio